Corporate events are the lifeblood of many businesses. From building brands to attracting customers and even running internal activities, facilities like a marquee can be game changing in their ability to provide a professional setting with a fitting aesthetic. That is of course alongside their flexibility, convenience and wide acceptance across corporate use around the world.
For many businesses looking into just how to make the most of them, however, whether it is for buying or renting a marquee, some inspiration can go a long way.
Brand & Product Launches
One of the most popular uses for a marquee is without a doubt a brand or product launch. From building brand awareness and getting public feedback through to guerilla marketing tactics and demand generation, having a branded space in public with the flexibility of a marquee can provide a springboard to future success and help start a new product on the right foot.
Pop Ups
Another form of guerilla marketing that marquees are the perfect fit for is pop up business locations. Pop-up events have become increasingly popular for brands seeking to engage with their audience in unique and unexpected ways. Pop up shops are generally the first that come to mind, but they could be anything from a drop-in workshop to a sponsored challenge, a marketplace or even a competition… The list of possibilities is endless. From immersive brand experiences to interactive product displays, you have a completely personalised space that fits your target location.
Exhibitions
Exhibitions are a fantastic opportunity to showcase your products, services, and expertise to a thoroughly targeted audience, and marquees offer a versatile and adaptable space to do exactly that. In fact, it’s probably what they are most known for. With customisable layouts and additions for you to bring to your chosen event, branding opportunities, and the ability to create your own branded environment, you can create an immersive and memorable experience for exhibitors and attendees alike.
Sponsorships
Partnering with events and organisations as a sponsor is an effective way to increase brand visibility, reach new audiences, and demonstrate corporate social responsibility all in one neat little package. It can hit audiences that may have never been possible, and really go a long way in making you memorable in whatever event you sponsor. Whether it's a sporting event, a charity fundraiser, a festival or anything in between, a marquee sponsorship ensures that your brand stands out and leaves a positive impression on participants.
Hosting Events & Networking
Building and nurturing professional relationships is essential for business success, and hosting is an incredibly effective way to do it. For it to truly succeed, however, it has to be done in a way that really works for the host. That’s where effective marquee use steps in. Whether it's a formal dinner, a drinks reception, a networking breakfast or a branded event, a marquee offers a versatile space where guests can connect, collaborate, and celebrate achievements, and often, the host is the one lucky enough to get the most exposure as a result.
Ultimately, a marquee is as versatile as you could ever need it to be, no matter what corporate event you might be considering for your business. Whether you're launching a new product or showcasing your band, hosting an event, or sponsoring something completely unexpected, a marquee provides the perfect backdrop for making a statement and engaging with your audience.
